The brief
The brief for this project was nothing short of electrifying – to craft a graphic package for the production and promotion of a series of engineering and science-themed intro links, all helmed by the extraordinary Professor Giorgio Odifreddi.
The challenge
To weave together the theme of engineering disasters with the gravitas and fame of our host.
The solution
Our solution was to kick it up a notch, transforming the professor's visage into an integral part of a machine. As the gears grind, with sparks flying and mechanical mishaps aplenty, we reveal the final layout piece by exhilarating piece. It’s engineering chaos meets design genius – a visual journey where science meets spectacle.
Art direction: Chiara Cerutti
Design and animation: Federico Pascali
Sound Designer: Michele Marino Gallina
Warner Bros Discovery ©️2022

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